Chobani is bringing a coconut-based line of food products to the US to profit from the plant-based trend of dairy alternatives.
The US firm said the range is made using, natural, non-GMO ingredients, with no artificial flavours, sweeteners or preservatives.
Chobani CEO and founder Hamdi Ulukaya said: “We have a belief: if we can’t make something better, we don’t make it at all. And for some time, we’ve felt that people deserve better non-dairy options.
“We’ve come up with something that’s much better than what’s out there – a new recipe that’s absolutely delicious, but also meets our food philosophy of being nutritious, made with only natural ingredients and at a price that’s accessible to all. Most importantly, this isn’t a replacement to dairy, but it’s a game-changer for plant-based products.”
Chobani is avoiding the ‘yogurt’ label for the line as it aims to advocate for transparency and clear distinctions between dairy and plant-based products. In a statement, the company said: “Chobani believes consumers are more empowered when food companies accurately describe foods and the nutritional benefits they offer.”
The non-dairy options will consist of single-serve cups with blueberry, peach, plain strawberry and vanilla flavors and single-serve drinks – mango, plain, strawberry and vanilla chai.