Chobani’s coconut-based line introduced as they move into the non-dairy sector

Chobani is bringing a coconut-based line of food products to the US to profit from the plant-based trend of dairy alternatives.

Via FoodBev:

The US firm said the range is made using, natural, non-GMO ingredients, with no artificial flavours, sweeteners or preservatives.

Chobani CEO and founder Hamdi Ulukaya said: “We have a belief: if we can’t make something better, we don’t make it at all. And for some time, we’ve felt that people deserve better non-dairy options.

“We’ve come up with something that’s much better than what’s out there – a new recipe that’s absolutely delicious, but also meets our food philosophy of being nutritious, made with only natural ingredients and at a price that’s accessible to all. Most importantly, this isn’t a replacement to dairy, but it’s a game-changer for plant-based products.”

Chobani is avoiding the ‘yogurt’ label for the line as it aims to advocate for transparency and clear distinctions between dairy and plant-based products. In a statement, the company said: “Chobani believes consumers are more empowered when food companies accurately describe foods and the nutritional benefits they offer.”

The non-dairy options will consist of single-serve cups with blueberry, peach, plain strawberry and vanilla flavors and single-serve drinks – mango, plain, strawberry and vanilla chai.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s