Pecan resist is Ben & Jerry’s new social justice flavor

Ben & Jerry is known for it’s ice cream and it’s political activism. The new politically infused flavor Pecan Resist was made to promote activism in the U.S. ahead of the midterm elections.

Pecan Resist is a chocolate ice cream is a fudge explosion with fudge chunks and fudge-covered almond with pecans and walnuts mixed inside.

via USA Today:

A half-cup serving of Pecan Resist contains 300 calories, 20 grams of fat and 25 grams of sugar, according to the flavor’s nutrition label.

A quick note for flavor-watchers: Pecan Resist was previously called New York Super Fudge Chunk.

The flavor is sold only at participating Ben & Jerry’s scoop shops and through the company’s website.

Bay Area artist and activist Favianna Rodriguez designed the Pecan Resist pint. The carton reads, “Welcome to the resistance. Together, Pecan Resist!…We celebrate the diversity of our glorious nation & raise our spoons in solidarity for all Americans. Take a stand & join those on the front lines.”

A URL on the package directs people to information about the four organizations to which Ben & Jerry’s donated money.

According to PR Newswire, Pecan Resist “will highlight four groups and movements focused on freedom, belonging, community, and justice.”

The four groups highlighted in no particular order are Color of Change, Neta, Women’s March, and Honor the Earth.

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